Rockbar was born from the noise, sweat, swagger, and spirit of live rock & roll.
Before it became the official merch home for Rob Farrell’s music projects, Rockbar was a place where the volume was high, the lights were hot, and the stage belonged to real players. As RockBar Theater, it built a reputation as a Bay Area rock destination known for its big-stage energy, dark rock-and-roll atmosphere, and unforgettable live performances.
Legendary artists, touring musicians, rising bands, loyal fans, and die-hard rockers all passed through its doors. It was more than a venue. It was a room built for people who still believe music should be loud, live, dangerous, and unforgettable.
Today, that same spirit lives on here.
After selling the venue, owner and musician Rob Farrell continued building new creative ventures through Legendary Artists and his latest project, Voodoo Wiseguys — a rotating collaboration of world-class rock musicians creating original singles with a bold visual identity.
Rockbar is now the official merch destination for Rob Farrell’s world of music, art, and rock culture.
Here you’ll find exclusive apparel, limited-run designs, artist-inspired releases, and merchandise tied to Voodoo Wiseguys, Legendary Artists, and future projects from the Rockbar family.
The stage may have changed.
The attitude has not.
Welcome to Rockbar.
Turn it up.